This is: Parker
Your city guide.
Parking in the city is a time-sink and often an inconvenience when we find ourselves parking in spots much further from the destination than expected. At times, we would rather avoid
the frustration of driving in the city altogether and brave the unpredictability of public transit, or pay the hefty expenses of alternative transportation.
How can we make the process of those facing these problems as efficient and pain-free as possible? Spring 2021 Personal Project Figma, Marvel I first looked into the market to examine the existing products and how they help people better save time and money parking in the city.
I found that:
Therefore, I hope to create a tool that tailors to the need of the public by saving them time and money to do more while actually doing less through Parker. Every parking app does this, but Parker
strives to do more even after booking your slot, recommending local attractions near your reserved slot and acting as a guide during that time. Parker, your city guide.
Competitive analysis concluded with me striving for a friendly and easy design layout; plenty of white space and colour to emphasis the important information. Another point of emphasis for me was providing a strong UX with tailored recommendations on nearby attractions
at the parked spot, sort/filter features with crowdsourced accessbility ratings and photos, and using location services to provide a list of nearby parking spots on the homepage.
For the typography and colour palette, I wanted to create a set guide for future reference when I develop the app more. The color palette is greyscale for the most part, but I used shades of orange
to invoke in the users mind feelings of excitement, enthusiasm, and warmth when they're planning their day and to encourage users to spend more time enjoying the city. In addition, creating a modern user interface was another decision that came to fruition as I wanted the app to
provide a centralized and accessible hub for people to navigate through without it being a time-sink in terms of figuring out how to use Parker.
Here's the latest prototype of Parker using Marvel with some of my updated changes. Further changes to the design based on feedback will be posted soon.
This is my first case-study, and I know I can grow a lot as a UX designer if I keep on trying. I'm still learning my strengths and weaknesses, but I had a lot
of fun with Parker. Here are some quick notes of reflection:
The Problem
Solution
Parker lets you do it all from an internet connected device. The app houses all information on all possible parking spots in the city; both in-garage and on-street, including settings to sort
by accessiblity, price and location. Leave Parker to handle it by reserving spots on the app and take control of your day!
Timeline
Project Info
Tools
The Research
Design Goals
Design Decisions
Design Solution
Reflections