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Shane Hsieh

Shane Hsieh

Product Manager in Toronto

Shane is a soon-to-be engineering grad from the University of Waterloo who designs products that make complex systems feel simple. At OtO, Arctic Wolf, and Questrade, he’s learned how to gather requirements, collaborate with engineers, and turn technical needs into intuitive interfaces.

He doesn’t just design screens—he designs results. When he scaled a beta testing program from 16 to 55 participants, the goal wasn’t just growth—it was better communication between users and the team. That feedback loop led to real improvements in the product, and that kind of impact is what drives his work. What sets Shane apart is his drive to push past “good enough.” He’ll refine, test, and poke holes in his own work until it truly clicks.

Outside of work, Shane’s a competitive spirit who loves volleyball and cheering for his favorite teams and players. Other days, he slows down with a run, some photography, or a book on theology. If you're looking for someone who bridges design and engineering—and cares just as much about people as pixels—Shane brings the curiosity, skills, and wit to build products people genuinely love to use.

Technical Skills

Tools:

Figma, SQL, HTML, CSS, JavaScript, Python, React, TypeScript, Adobe InDesign, InVision

Skills:

Beta Test Management, Requirements Gathering, User Interviews, A/B Testing, Problem Breakdown & Prioritization, Wireframing, Stakeholder Management, Data Analysis, Prototyping

Work Experience

Sept 2024 - Dec 2024

Product Manager Intern at OtO Inc.

Toronto, ON

  • Scaled OtO's beta testing program from 16 to 55 participants, increasing response rates from 20% to 60%
  • Led cross-functional teams to cut app development cycles from 3 weeks to 2 weeks
  • Spearheaded requirements gathering for the 2025 roadmap based on review analysis, boosting CSAT from 80% to 85%
Jan 2024 - May 2024

Product Manager Intern at OtO Inc.

Toronto, ON

  • Reduced solution return rates by 10% by analyzing OtO's solution install process
  • Created and implemented internal KPIs for the website to identify and optimize conversion bottlenecks
May 2022 - Aug 2022

Product Designer Intern at Arctic Wolf Networks

Waterloo, ON

  • Conducted UX interviews on the internal log search tool and delivered validated prototypes
  • Supported development of the Fenrir design system by standardizing UI components
May 2021 - Aug 2021

Product Designer Intern at Questrade Financial Group

Toronto, ON

  • Redesigned mobile account opening and bill payment workflows, reducing customer service tickets
  • Supported QA for Edge Mobile trading features to enable rapid iteration and a successful launch

Projects

Aug 2024 - Present

Waterloo Engineering Capstone Project: Illume AI

Award-winning FYDP

Illume, an innovative AI-powered platform that transforms complex civic engagement data into actionable insights through explainable thematic extraction, successfully secured funding and onboarded multiple users.

Education

Expected: May 2025

University of Waterloo

Bachelor of Applied Science in Civil Engineering with Co-op

Relevant Coursework: Engineering Economics, Statistics and Probability, Engineering Technical Writing, Design Frameworks for Social Ventures, Conflict Resolution

Arctic Wolf

Empowering efficient log search

Role

Product Designer

Timeline

Winter 2022

Tools

Figma, Marvel

Arctic Wolf App

Introduction

Design is, in one sense, a promise. You are promising to solve a problem your users are experiencing. Like all promises, you should honour this promise. You must be honest and clear about the ability and limitations of your design.

This project focused on improving Arctic Wolf's Raw Log Search functionality as it migrated to the Unified Portal, addressing key usability issues identified through research. Good design serves an ethical purpose and does so in efficient and effective ways.

The Problem

Users often don't understand how to perform fast searches because they don't know what the purpose of each feature serves. The search ribbon is congested, with unclear flow of inputs making it intimidating to start a search.

Additionally, things don't go as planned — everything is not kept track of clearly in one place, taking away from a cohesive experience. Many Arctic Wolf users don't realize the purpose and benefit of raw log search, thus they don't use it.

The challenge was to create a less disjointed experience when using Raw Log Search as we migrated into the Unified Portal.

The Solution

The solution focused on redesigning the Raw Log Search interface to make it more intuitive, provide better guidance, and ensure a cohesive experience with the Unified Portal.

We implemented clear descriptions for features, improved the information architecture, and added contextual help to guide users through the search process, addressing the core problems identified during research.

The Research

Through user interviews and analysis of the existing interface, we identified several key issues:

  • Lack of context: No helpful text to understand what each input requires
  • Lack of guidance: Users were unclear what they should be doing or whether the feature had any use
  • Design inconsistency: The table design wasn't aligned with Arctic Wolf's Fenrir design system
  • Cluttered search: The congested search ribbon made inputs unclear and intimidating
  • Unclear purpose: Users didn't understand the purpose of tags and log sources

Our research process included questions like "Why is this feature useful?", "What is the current benefit to users?", and "What do users hope to achieve when they use raw log search?"

Design Goals

Based on our research, we established three primary design goals:

  1. Make it intuitive to perform efficient searches in response to research supporting the confusion of using it
  2. Help users understand the use of Raw Log Search in response to misunderstandings of its purpose
  3. Fill in gaps of knowledge in interacting with secondary use cases in response to 70% of users not knowing they exist

Each design decision was made with these goals in mind, ensuring that the final product would effectively address the identified problems while providing a seamless user experience.

Design Decisions

Our design decisions included:

  • Adding clear labels and descriptions to explain feature purposes
  • Restructuring the search interface to create a more logical flow
  • Incorporating help documentation accessible from within the interface
  • Creating a more consistent design aligned with Arctic Wolf's design system
  • Adding contextual guidance for features like filters, tags, and log sources
  • Implementing clearer sorting and organization options

These decisions were directly informed by our research findings and user needs, with a focus on creating an intuitive and efficient experience.

Design Solution

The final design featured:

  • Clearly labeled search history section with explanations of its purpose
  • Better organized data table with improved sorting and filtering capabilities
  • Contextual tooltips explaining the purpose of features and how to use them
  • User-made tags with clear visual indicators and easy management controls
  • Improved filter system with clear descriptions and live filtering capability
  • Help documentation integrated throughout the interface
  • Improved log sources section with clear explanation of its purpose and functionality

These improvements directly addressed the pain points identified in our research, creating a more usable and valuable Raw Log Search experience.

Reflections

The redesign process demonstrated the importance of understanding user needs and providing clear guidance in complex interfaces. Key learnings included:

  • Complex technical features require clear contextual guidance to be fully utilized
  • User research revealed significant gaps between intended and actual feature usage
  • Iterative feedback from stakeholders helped refine solutions to better meet both user and business needs
  • Design consistency within a larger system (the Unified Portal) was crucial for user adoption
  • Clear labeling and tooltips significantly improved user understanding of feature purposes

By addressing the identified pain points, we created a more intuitive Raw Log Search experience that fits cohesively within the Unified Portal, driving better feature adoption and user satisfaction.