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Shane Hsieh

Shane Hsieh

Product Manager in Toronto

Shane is a soon-to-be engineering grad from the University of Waterloo who designs products that make complex systems feel simple. At OtO, Arctic Wolf, and Questrade, he’s learned how to gather requirements, collaborate with engineers, and turn technical needs into intuitive interfaces.

He doesn’t just design screens—he designs results. When he scaled a beta testing program from 16 to 55 participants, the goal wasn’t just growth—it was better communication between users and the team. That feedback loop led to real improvements in the product, and that kind of impact is what drives his work. What sets Shane apart is his drive to push past “good enough.” He’ll refine, test, and poke holes in his own work until it truly clicks.

Outside of work, Shane’s a competitive spirit who loves volleyball and cheering for his favorite teams and players. Other days, he slows down with a run, some photography, or a book on theology. If you're looking for someone who bridges design and engineering—and cares just as much about people as pixels—Shane brings the curiosity, skills, and wit to build products people genuinely love to use.

Technical Skills

Tools:

Figma, SQL, HTML, CSS, JavaScript, Python, React, TypeScript, Adobe InDesign, InVision

Skills:

Beta Test Management, Requirements Gathering, User Interviews, A/B Testing, Problem Breakdown & Prioritization, Wireframing, Stakeholder Management, Data Analysis, Prototyping

Work Experience

Sept 2024 - Dec 2024

Product Manager Intern at OtO Inc.

Toronto, ON

  • Scaled OtO's beta testing program from 16 to 55 participants, increasing response rates from 20% to 60%
  • Led cross-functional teams to cut app development cycles from 3 weeks to 2 weeks
  • Spearheaded requirements gathering for the 2025 roadmap based on review analysis, boosting CSAT from 80% to 85%
Jan 2024 - May 2024

Product Manager Intern at OtO Inc.

Toronto, ON

  • Reduced solution return rates by 10% by analyzing OtO's solution install process
  • Created and implemented internal KPIs for the website to identify and optimize conversion bottlenecks
May 2022 - Aug 2022

Product Designer Intern at Arctic Wolf Networks

Waterloo, ON

  • Conducted UX interviews on the internal log search tool and delivered validated prototypes
  • Supported development of the Fenrir design system by standardizing UI components
May 2021 - Aug 2021

Product Designer Intern at Questrade Financial Group

Toronto, ON

  • Redesigned mobile account opening and bill payment workflows, reducing customer service tickets
  • Supported QA for Edge Mobile trading features to enable rapid iteration and a successful launch

Projects

Aug 2024 - Present

Waterloo Engineering Capstone Project: Illume AI

Award-winning FYDP

Illume, an innovative AI-powered platform that transforms complex civic engagement data into actionable insights through explainable thematic extraction, successfully secured funding and onboarded multiple users.

Education

Expected: May 2025

University of Waterloo

Bachelor of Applied Science in Civil Engineering with Co-op

Relevant Coursework: Engineering Economics, Statistics and Probability, Engineering Technical Writing, Design Frameworks for Social Ventures, Conflict Resolution

OtO

Designing smarter lawn care experiences

Role

Product Manager / Product Designer

Timeline

2024 – 2025

Tools

Figma, React, TypeScript, Google Analytics

OtO Smart Lawn Device

Introduction

This case study explores the evolution of OtO’s product experience as we tackled user feedback, app complexity, and the physical constraints of a smart irrigation device. At its core, the challenge was to create a system that made lawn care feel effortless—while staying responsive to seasonality, weather, and real-world user behavior.

OtO is a smart home device that automates lawn care using weather data, customizable zones, and targeted spray patterns. My role focused on connecting real user pain points with data-driven design improvements across mobile and web experiences.

The Problem

Many users found the OtO app unintuitive when setting up zones, understanding watering schedules, or troubleshooting issues. As the physical device became more robust, the digital experience needed to catch up—especially in guiding users through seasonal transitions like winterization.

Additionally, internal feedback revealed inconsistencies in how product and engineering teams interpreted user needs, leading to gaps in implementation. We needed a clearer loop between user insight and roadmap decisions.

The Solution

[Coming soon: Solution details, design iterations, and product outcomes]